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Markup Calculator
Price your products with confidence. Enter a unit cost and the markup you want to apply, then press Calculate to see the selling price, profit per unit and the equivalent gross margin.
Written by TopicDrill Editorial Team·Updated June 2026
Price at different markups
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How the markup calculator works
Markup is the simplest way to price from cost. The tool takes your unit cost, multiplies it by the markup percentage to find the profit you are adding, and then sums the two to give the selling price. It also flips the markup into its equivalent margin so you can see both views of the same profit.
The bar chart lines up several common markup levels against your chosen one, making it easy to see how the selling price climbs as you raise the markup, and to sanity-check your price against the competition.
A quick example
Say an item costs you 50 dollars and you apply a 60 percent markup. The profit you add is 30 dollars, the selling price becomes 80 dollars, and the gross margin works out to 37.5 percent. Notice the margin is smaller than the markup because it is measured against the larger price rather than the cost.
Things to keep in mind
A markup that only covers the cost of goods can leave you short once overhead, returns and fees are counted, so build a cushion into the percentage. For practical pricing advice for small businesses, see the SCORE resource library at SCORE.org. To view the same numbers from the price side instead of the cost side, use our margin calculator.
Frequently asked questions
What is markup?
Markup is the amount you add to the cost of an item to set its selling price, written as a percentage of the cost. A 60 percent markup on a 50 dollar item adds 30 dollars, giving a 80 dollar price. It is the heart of cost-plus pricing.
How do I calculate selling price from markup?
Multiply the cost by the markup percentage written as a decimal to get the profit, then add that profit to the cost. In short, selling price equals cost times one plus the markup divided by 100.
Is markup the same as margin?
No. Markup measures profit against the cost, while margin measures the same profit against the selling price. Because price is larger than cost, the margin percent is always smaller than the markup percent. A 50 percent markup, for example, equals a 33 percent margin.
How do I convert markup to margin?
Divide the markup by one plus the markup, both written as decimals, to get the margin. For a 60 percent markup, that is 0.6 divided by 1.6, which is 0.375, or a margin of 37.5 percent. This tool shows the equivalent margin for you automatically.
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